STIHL Media Center

The STIHL Inc. Media Center is your one-stop resource to get the latest news and information from STIHL Inc. Easily view and download documents, images, and videos of our latest events, products, and news. Browse our most recent releases below, or search for a specific topic by keyword, category, or date. Can’t find what you are looking for? Contact us using the online form here.

Release Date: 10/24/2025

STIHL Makes a Lasting Mark at EQUIP Expo 2025 with Innovation and Immersive Experiences

VIRGINIA BEACH, VA. – STIHL Inc. wrapped up a dynamic showing at EQUIP Expo 2025, the premier green industry trade show held at the Kentucky Exposition Center in Louisville. With exciting product launches, bold customer experiences, and a continued focus on innovation and community, STIHL left attendees energized and inspired for Spring 2026.

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Release Date: 10/14/2025

STIHL Powers into EQUIP Expo 2025 with New Innovations, Hands-On Demos, and Must-See Brand Experiences

VIRGINIA BEACH, VA. – STIHL Inc. is bringing the energy to EQUIP Expo 2025, the industry’s leading landscaping trade show for outdoor power equipment, to be held at the Kentucky Exposition Center from October 22–24, 2025. 

Release Date: 8/29/2025

STIHL Joins Forces with Team Rubicon to Power Volunteer Efforts in Disaster Recovery

Virginia Beach, Va. – As part of its ongoing commitment to those who serve the land, STIHL Inc. is proud to announce a new partnership with Team Rubicon—a veteran-led humanitarian organization that serves global communities before, during, and after disasters.

Release Date: 8/1/2025

For Over a Decade, STIHL Inc. Has Inspired Future Innovators at Its Annual Manufacturing Technology Summer Camp

Virginia Beach, VA – This summer, STIHL Inc. once again welcomed a group of aspiring innovators to its Virginia Beach headquarters for the 11th annual Manufacturing Technology Summer Camp. Held from July 29–August 1, the immersive four-day program gave 32 high school students from across the region a hands-on introduction to real-world STEM and skilled trade careers

Release Date: 7/28/2025

STIHL TIMBERSPORTS® 2025 U.S. Championships Delivers World Records, Title Defenses, and Rising Stars

MILWAUKEE, Wis. (July 28, 2025) – Roaring chainsaws and flying axes kicked off a high-octane weekend at the STIHL TIMBERSPORTS® 2025 U.S. Championships, a climactic celebration of the sport’s 40th anniversary season. 

Release Date: 7/11/2025

STIHL Promotes Erin Ashcroft to Vice President and Chief of Staff

Virginia Beach, VA. – STIHL, the leading manufacturer of outdoor power equipment, has promoted Erin Ashcroft to Vice President and Chief of Staff. Ashcroft has been with STIHL for nearly 13 years, most recently serving as Assistant General Counsel. 

Release Date: 6/3/2025

STIHL Appoints Ricky Cacchiotti as Vice President of Product Management and After Sales

Virginia Beach, VA. – STIHL, the leading manufacturer of outdoor power equipment for homeowners and professionals, announces the appointment of Ricky Cacchiotti as Vice President of Product Management and After Sales.

Release Date: 5/28/2025

Made for the Bold: STIHL Launches New Made for America Ad Campaign

Virginia Beach, Va. – In the face of danger, Americans count on the bold to answer the call—and the bold count on STIHL. For nearly a century, STIHL has built power equipment to ease the efforts of those working with and in nature from wildfire fighters to ranchers and beyond.

Release Date: 5/6/2025

A Legacy in the Making: Matt Cogar Secures a Second North American Trophy Win

VIRGINIA BEACH, VA. – In an evening filled with upsets, STIHL TIMBERSPORTS® athletes from across the U.S. and Canada came, saw, and conquered in the adrenaline-fueled endurance race of the 2025 North American Trophy. 

Release Date: 4/16/2025

Mid-Atlantic STIHL Celebrates Grand Opening of Expanded Facility in Orange County

VIRGINA BEACH, VA. – STIHL Inc., a leading manufacturer of outdoor power tools and equipment, announced the expansion and relocation of the Mid-Atlantic STIHL distribution and training facility.

Release Date: 4/1/2025

STIHL TIMBERSPORTS® KICKS OFF 40TH SEASON WITH SECOND ANNUAL NORTH AMERICAN TROPHY EVENT

VIRGINIA BEACH, VA. – Forty years after its inaugural competition, STIHL TIMBERSPORTS® is kicking off its 2025 season with the second annual North American Trophy event on May 3 in Virginia Beach, Virginia.