STIHL Media Center
The STIHL Inc. Media Center is your one-stop resource to get the latest news and information from STIHL Inc. Easily view and download documents, images, and videos of our latest events, products, and news. Browse our most recent releases below, or search for a specific topic by keyword, category, or date. Can’t find what you are looking for? Contact us using the online form here.
Release Date: 01/22/2026
STIHL Announces Strategic Branch Mergers to Enhance Dealer Support and Operations
Virginia Beach, VA (January 22, 2026) — STIHL Incorporated announced a major organizational change designed to strengthen dealer support and streamline operations across its U.S. branch network. Beginning January 1, 2026, STIHL united several branch territories to form two new strategic sales organizations.
Release Date: 1/13/2026
THE WORLD’S BEST-SELLING CHAINSAW BRAND CELEBRATES ITS ANNIVERSARY
Waiblingen, Germany (January 13, 2026) – What began as a one-man operation in a Stuttgart workshop in 1926 has since become a global standard for battery- and gasoline-powered equipment in forestry, landscaping and residential use. The family-owned company STIHL, rooted in the tradition of gasoline-powered products, consciously pursues a dual strategy today. This Waiblingen-based global company sees great potential in battery technology – and its future in dual technology leadership.
Release Date: 01/13/2026
STIHL TIMBERSPORTS® Brings the Grit and Grind of Lumberjack Sports to Life in New Docuseries: TIMBER! Chop It Like It’s Hot
VIRGINIA BEACH, VA. – TIMBER! Chop It Like It’s Hot, a five-episode docuseries that pulls back the curtain on the high-energy world of STIHL TIMBERSPORTS®, is now live on STIHLUSA.COM. The series offers a rare, behind-the-scenes look at the athletes and underground communities that fuel this unique sport, capturing the grit, camaraderie, and intensity that makes it so compelling.
Release Date: 10/24/2025
STIHL Makes a Lasting Mark at EQUIP Expo 2025 with Innovation and Immersive Experiences
VIRGINIA BEACH, VA. – STIHL Inc. wrapped up a dynamic showing at EQUIP Expo 2025, the premier green industry trade show held at the Kentucky Exposition Center in Louisville. With exciting product launches, bold customer experiences, and a continued focus on innovation and community, STIHL left attendees energized and inspired for Spring 2026.
Release Date: 10/14/2025
STIHL Powers into EQUIP Expo 2025 with New Innovations, Hands-On Demos, and Must-See Brand Experiences
VIRGINIA BEACH, VA. – STIHL Inc. is bringing the energy to EQUIP Expo 2025, the industry’s leading landscaping trade show for outdoor power equipment, to be held at the Kentucky Exposition Center from October 22–24, 2025.
Release Date: 8/29/2025
STIHL Joins Forces with Team Rubicon to Power Volunteer Efforts in Disaster Recovery
Virginia Beach, Va. – As part of its ongoing commitment to those who serve the land, STIHL Inc. is proud to announce a new partnership with Team Rubicon—a veteran-led humanitarian organization that serves global communities before, during, and after disasters.
Release Date: 8/1/2025
For Over a Decade, STIHL Inc. Has Inspired Future Innovators at Its Annual Manufacturing Technology Summer Camp
Virginia Beach, VA – This summer, STIHL Inc. once again welcomed a group of aspiring innovators to its Virginia Beach headquarters for the 11th annual Manufacturing Technology Summer Camp. Held from July 29–August 1, the immersive four-day program gave 32 high school students from across the region a hands-on introduction to real-world STEM and skilled trade careers
Release Date: 7/28/2025
STIHL TIMBERSPORTS® 2025 U.S. Championships Delivers World Records, Title Defenses, and Rising Stars
MILWAUKEE, Wis. (July 28, 2025) – Roaring chainsaws and flying axes kicked off a high-octane weekend at the STIHL TIMBERSPORTS® 2025 U.S. Championships, a climactic celebration of the sport’s 40th anniversary season.
Release Date: 7/11/2025
STIHL Promotes Erin Ashcroft to Vice President and Chief of Staff
Virginia Beach, VA. – STIHL, the leading manufacturer of outdoor power equipment, has promoted Erin Ashcroft to Vice President and Chief of Staff. Ashcroft has been with STIHL for nearly 13 years, most recently serving as Assistant General Counsel.
Release Date: 6/3/2025
STIHL Appoints Ricky Cacchiotti as Vice President of Product Management and After Sales
Virginia Beach, VA. – STIHL, the leading manufacturer of outdoor power equipment for homeowners and professionals, announces the appointment of Ricky Cacchiotti as Vice President of Product Management and After Sales.
Release Date: 5/28/2025
Made for the Bold: STIHL Launches New Made for America Ad Campaign
Virginia Beach, Va. – In the face of danger, Americans count on the bold to answer the call—and the bold count on STIHL. For nearly a century, STIHL has built power equipment to ease the efforts of those working with and in nature from wildfire fighters to ranchers and beyond.
Release Date: 5/6/2025
A Legacy in the Making: Matt Cogar Secures a Second North American Trophy Win
VIRGINIA BEACH, VA. – In an evening filled with upsets, STIHL TIMBERSPORTS® athletes from across the U.S. and Canada came, saw, and conquered in the adrenaline-fueled endurance race of the 2025 North American Trophy.
Release Date: 4/16/2025
Mid-Atlantic STIHL Celebrates Grand Opening of Expanded Facility in Orange County
VIRGINA BEACH, VA. – STIHL Inc., a leading manufacturer of outdoor power tools and equipment, announced the expansion and relocation of the Mid-Atlantic STIHL distribution and training facility.
Release Date: 4/1/2025
STIHL TIMBERSPORTS® KICKS OFF 40TH SEASON WITH SECOND ANNUAL NORTH AMERICAN TROPHY EVENT
VIRGINIA BEACH, VA. – Forty years after its inaugural competition, STIHL TIMBERSPORTS® is kicking off its 2025 season with the second annual North American Trophy event on May 3 in Virginia Beach, Virginia.
