STIHL Powers into EQUIP Expo 2025 with New Innovations, Hands-On Demos, and Must-See Brand Experiences
Release Date: 10/14/2025
VIRGINIA BEACH, VA. – STIHL Inc. is bringing the energy to EQUIP Expo 2025, the industry’s leading landscaping trade show for outdoor power equipment, to be held at the Kentucky Exposition Center from October 22–24, 2025. From bold activations to exclusive product previews, STIHL is celebrating innovation, loyalty, and the future of outdoor power tools. Attendees can visit STIHL at Indoor Booth #5068 and the Outdoor Demo Area #8000D to get an exclusive first look at STIHL’s newest products.
New Products Unveiled
Big things are on the horizon - check out the “Coming Soon” web page on www.STIHLusa.com/ to see what STIHL has in store for 2026. From wheeled goods and mobile charging solutions to lawn and tree care innovations, STIHL is showcasing its Dual Technology Leadership in both gas and battery - giving landscapers the power to choose without compromise. At EQUIP, attendees can demo these upcoming products and speak directly with STIHL product experts.
Unforgettable Brand Experiences
The can’t-miss opportunity in the booth is the STIHL Inked experience, where brand devotion becomes permanent. Each day, Louisville tattoo artist Patrik Carter will create real STIHL-inspired tattoos live in the booth - turning passion into lasting art. Limited spots available. Pre-register online to secure your spot or stop by for walk-up opportunities and special giveaways.
On Thursday, STIHL-sponsored educational panels—featuring professional landscapers and industry experts—include The Battery-Powered Landscape: Navigating the Shift to Battery Power and Inside the Diamond with groundskeeping legend, David Mellor. Stop by the booth at 10:00 AM and 2:00 PM for engaging discussions and the chance to ask questions directly to industry experts.
Celebrating Grit and Purpose
STIHL is proud to partner with Team Rubicon to support communities impacted by disasters. The partnership extends STIHL Inc.’s broader Made for America campaign - a national initiative celebrating the courageous and often-overlooked Americans who serve the land every day. Visit the STIHL indoor booths and scan the QR code to donate, supporting Team Rubicon in their mission to help communities recover.
STIHL Equip Expo 2025 Schedule
Wednesday, October 22
Indoor Booth #5068
· 9:00 AM – 5:00 PM: Chat with STIHL Experts
· 9:00 AM – 5:00 PM: STIHL Inked Tattoo Station
· 9:00 AM – 5:00 PM: Survey + Free Hat
· 9:30 AM – 9:50 AM: Press Conference (for journalists & creators)
· 10:40 AM – 10:50 AM: $5,000 Dealer Giveaway
· 3:00 PM – 5:00 PM: STIHL Oktoberfest
Outdoor Demo Area #8000D
· 12:00PM – 3:00 PM: Outdoor Demos
· 1:00 PM: Pretzels and Power Hour
Thursday, October 23
Indoor Booth #5068
· 9:00 AM – 5:00 PM: Chat with STIHL Experts
· 9:00 AM – 5:00 PM: STIHL Inked Tattoo Station
· 9:00 AM – 5:00 PM: Survey + Free Hat
· 10:00 AM: Panel – The Battery-Powered Landscape: Navigating the Shift to Battery Power
· 2:00 PM: Panel – Inside the Diamond with David Mellor
Outdoor Demo Area #8000D
· 9:00 AM – 5:00 PM: Outdoor Demo
· 1:00 PM: Pretzels and Power Hour
Friday, October 24
Indoor Booth #5068
· 9:00 AM – 2:00 PM: Chat with STIHL Experts
· 9:00 AM – 2:00 PM: Survey + Free Hat
· 9:00 AM – 1:00 PM: STIHL Inked Tattoo Activation
Outdoor Demo Area #8000D
· 9:00 AM – 1:00 PM: Outdoor Demos
For more information, visit STIHLusa.com/ and follow STIHL on Instagram, X, Facebook, YouTube, and TikTok for live updates from EQUIP Expo. Attendees can also follow Sara Bendrick from Team STIHL on Instagram at @sarabendrick as she shares behind-the-scenes moments, product highlights, and trends straight from the show floor.
About STIHL Inc.
As the #1 selling brand of gas- and battery-powered handheld outdoor power equipment in America among U.S. professional landscapers*, STIHL is renowned for its legacy of innovation, durability, and performance. From chainsaws and trimmers to blowers and mowers, STIHL products are trusted by professionals and homeowners alike and are sold through a network of more than 10,000 authorized local STIHL Dealers—not big box stores. STIHL Inc., the U.S. affiliate of the global STIHL Group, employs more than 2,300 people and manufactures over 100 STIHL models at its 150-acre campus in Virginia Beach, VA.
*"Number one selling brand" is based on 2007-2024 syndicated and commissioned surveys and 2023-2024 surveys conducted by Irwin Broh Research of the U.S. professional landscaper and tree care markets.
