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  5. STIHL Promotes Erin Ashcroft

STIHL Promotes Erin Ashcroft to Vice President and Chief of Staff

Release Date: 7/11/2025

headshot of Erin Ashcroft

Virginia Beach, VA. – STIHL, the leading manufacturer of outdoor power equipment, has promoted Erin Ashcroft to Vice President and Chief of Staff. Ashcroft has been with STIHL for nearly 13 years, most recently serving as Assistant General Counsel.  In this new role, Ashcroft will report directly to STIHL President and CEO, Chris Keffer, serving as a key advisor to the executive team to facilitate decision-making on complex, high-impact business matters.

“Erin brings a unique combination of legal expertise, strategic insight, and leadership,” said Chris Keffer, President and CEO of STIHL. “She’s been a driving force behind many of our most important initiatives and will be instrumental in helping us move our business forward.”

As Chief of Staff, Ashcroft will drive execution of strategic priorities, ensuring cross-functional alignment with STIHL’s long-term goals. She will support key initiatives across product, retail, marketing, compliance, and training to propel the growth of the business.

“I’m honored to take on this new role during this exciting period of growth and innovation at STIHL,” said Ashcroft. “As we continue to lead the industry in both gas and battery-powered tools, I’m committed to translating our strategic priorities into measurable action and meaningful results.”

Ashcroft’s tenure at STIHL has included leadership on a broad range of legal, regulatory, and operational matters, with a focus on compliance, contracts, data privacy, and intellectual property as well as commercial and regulatory laws. She currently serves as the Chair of the Outdoor Power Equipment Industry’s Legal and Regulatory Committee and is on the Virginia Beach Division Board for the Hampton Roads Chamber of Commerce. In 2022, she was recognized with a STEP Ahead Award by The Manufacturing Institute for her leadership in the manufacturing industry.

Prior to STIHL, Ashcroft practiced law at McGuireWoods, where she focused on commercial litigation and regulatory issues. She holds a J.D. from William & Mary School of Law and a B.A. in Political Science from Lehigh University. She is active in the legal community through the Federal Bar Association’s Tidewater Chapter and the Virginia Bar Association.

Ashcroft will be based at STIHL headquarters in Virginia Beach, VA.

About STIHL Inc.

As the #1 selling brand of gas- and battery-powered handheld outdoor power equipment in America among U.S. professional landscapers*, STIHL is renowned for its legacy of innovation, durability, and performance. From chainsaws and trimmers to blowers and mowers, STIHL products are trusted by professionals and homeowners alike and are sold through a network of more than 10,000 authorized local STIHL Dealers—not big box stores. STIHL Inc., the U.S. affiliate of the global STIHL Group, employs more than 2,300 people and manufactures over 100 STIHL models at its 150-acre campus in?Virginia Beach, VA.?

*"Number one selling brand" is based on 2007-2024 syndicated and commissioned surveys and 2023-2024 surveys conducted by Irwin Broh Research of the U.S. professional landscaper and tree care markets.

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