STIHL successfully closes 2025 fiscal year and accelerates battery transformation
Release Date: May 20, 2026
STIHL successfully closes 2025 fiscal year and accelerates battery transformation
- STIHL Group increases revenue to 5.48 billion euros
- High investments in technology and international locations
- Pioneering battery innovation strengthens strategic repositioning: New ALLPRO battery system for professionals
The STIHL Group increased its revenue to 5.48 billion euros in the past fiscal year, up 2.8 percent compared to 2024 (5.33 billion euros) – a good result in a persistently challenging environment. The leading manufacturer of chainsaws and motorized garden tools almost reached its record figure from 2022 (5.49 billion euros), despite the challenging tariff policy of the USA – its largest single market – and in spite of customer reluctance to buy due to a sluggish economy in many regions and negative exchange rate effects. The STIHL Group generated almost 91 percent of its revenues abroad.
“We’re consistently developing STIHL from a position of strength,” said Michael Traub, Chairman of the Executive Board at STIHL, at the presentation of the 2025 business figures. “Even though the environment is uncertain, we’re acting with foresight by continuing to drive the transformation toward battery technology and investing in our global production and sales network.”
The high equity ratio underlines the stability of the family-owned company: at 71.2 percent, it has risen further YOY (previous year: 69.0 percent), along with liquidity. Both enable STIHL to finance investments from its own funds.
At the end of the year, 20,246 people were working for the STIHL Group worldwide, 2.6 percent more than in 2024 (19,732 employees). A driving factor for the employment growth was our new plant in Romania, which went into operation in 2025.
Global market development: growth in almost all regions as Europe drives battery figures
Business in Western Europe performed well in 2025. In a weakening market environment, market share increased overall. The very dry and hot summer months reduced sales and revenue in some areas. Battery business in the region grew at an above-average rate, with the STIHL Group recording double-digit growth rates, in some cases over 20 percent.
Eastern Europe recovered slightly, but the trade policy consequences of the war in Ukraine continued to have a dampening effect and weakened local currencies. STIHL also achieved significant growth in sales and revenue of battery-powered tools in all main markets in Eastern Europe. The share of sales in the battery-powered segment was well over 20 percent.
North America remained the STIHL Group’s largest single market, accounting for around one-third of sales. Sales remained slightly above the previous year’s level in an increasingly uncertain market environment. Favorable weather conditions, the aftermarket business, and the side effects of US tariff policy contributed to this, as many dealers replenished their stocks ahead of schedule due to the announcement of new tariffs.
Latin America saw significant cumulative growth, but the picture was quite varied: in Brazil – the largest regional market – consumer sentiment was subdued, with higher taxes, interest rates, and social security contributions depressing purchasing power. In Argentina, however, business continued to recover. Markets such as Colombia, Peru, Ecuador, Nicaragua, and Honduras recorded double-digit growth thanks to high prices for agricultural goods such as coffee, cocoa, and fruit, resulting in an increasing willingness to invest.
China and India, the two largest individual markets in Asia, also performed well in 2025. In China, a more profitable product mix for chainsaws and chains greatly improved the quality of earnings while driving sales growth.
Africa/Middle East was the most dynamically growing region for the STIHL Group in 2025, albeit from a low base. The established STIHL subsidiary in South Africa and the newly established companies in East Africa succeeded in increasing sales and gaining market share.
Oceania was the only region to record a decline in sales and revenue, although both figures for battery-powered devices were up over the previous year. Against a weak domestic and export economy in Australia and New Zealand, the STIHL Group is stepping up its sales measures and expects growth to resume in this region in 2026.
Battery transformation: STIHL investing strategically in production and products
The transformation to battery-powered products remains a key element of STIHL’s strategy. The importance of battery-powered products for the company also increased in 2025: these accounted for 27 percent of global sales, up from 25 percent in the previous year. Strong momentum came primarily from the European sales regions. In Western Europe, around two-thirds of products sold are battery-powered – and the trend is rising. Other regions are still developing unevenly. “We continue to aspire to be a dual technology leader,” says Traub. “We want to achieve the leading position in battery technology that we have held for decades in the combustion engine sector.”
STIHL reached several milestones on this path in the past fiscal year. In October, the STIHL Group inaugurated its first plant dedicated exclusively to the production of battery packs and tools in Oradea, Romania. This will serve as a European center of excellence for the production of battery-powered tools. “This strengthens our position in this growth segment,” says Traub about the 125-million-euro investment. “The new plant will play a key role in meeting the growing demand for batteries on the European market and underpins our strategic ambition.”
At its headquarters in Waiblingen, the STIHL Group has taken an important step by commencing in-house production of EC motors. One of the key components of battery-powered tools, these motors were previously sourced from third party suppliers. The investment underlines the company’s technological expertise and drives vertical integration in the battery segment.
The company underscored its leading position in the combustion-engine segment with the recently launched STIHL MS 300 gasoline chainsaw, which delivers maximum performance with minimal weight.
Further investments: STIHL Group boosts capacity and efficiency
In 2025, STIHL continued to invest in the future to strengthen its own competitiveness and pave the way for sustainable growth. The focus was on expanding spatial capacity and developing international locations.
In total, the Group invested 335.7 million euros (previous year: 349.4 million euros). Of this, more than half, or around 175 million euros, was invested in the German founding company. The majority went toward acquiring additional company premises in Waiblingen. In the medium term, STIHL will consolidate corporate units that have been spread across the region up to now with the aim of creating more efficient structures and leveraging synergies. A new assembly line also went into operation at the Brazilian site in São Leopoldo, which will significantly increase the plant’s capacity and flexibility.
Founding company: one-off effects drive sales
Across its eight locations, the German founding company generated sales of 1.85 billion euros in 2025 (2024: 1.63 billion euros). The increase of more than 13 percent compared to the previous year is primarily attributable to a one-time investment made last year: At the turn of the year 2025/26, the STIHL Group switched to a new corporate management system and thus brought forward production at the founding company. A reverse effect is therefore expected for the 2026 fiscal year. As of December 31, 2025, the founding company employed 5,831 people (2024: 6,064).
Outlook: anniversary year marks a technological milestone
STIHL celebrates its 100th birthday in 2026. For STIHL, the anniversary is not just an opportunity to look back. The company also wants to highlight the strength that can arise from combining heritage, engineering expertise, and the courage to innovate.
The start of the anniversary year was rather subdued from a business perspective. Accordingly, the family-owned company is deliberately taking a conservative approach to planning for 2026. The aim is to maintain the current level of sales. “At first glance, our sales target may not sound very ambitious,” says Traub. “However, given the backdrop of volatile markets, currency crises, and ongoing trade and geopolitical uncertainties, as well as the resulting caution among customers, our sales target is a challenge.”
In its anniversary year, STIHL is providing a strong impetus for innovation that is also accelerating its battery transformation. During its 2025 financial press conference held on May 20, 2026, the company unveiled the new STIHL ALLPRO battery system, a technological leap forward in the battery segment for professional customers. ALLPRO opens up many fields of application where customers previously had to rely on combustion-powered equipment and is also compatible with the existing AP battery system – including 80+ tools. With ALLPRO, STIHL is underscoring its ambition to position itself as a leading provider of outdoor power equipment in the battery segment.
At the heart of the new ALLPRO battery system is a new generation of high-performance batteries. Compared to the previous models, these are significantly more powerful. A key advantage of the technology is its extremely fast charging: with the appropriate mobile quick charger, batteries can be recharged to 80 percent in just nine minutes. They also offer longer running times and a significantly longer service life – while maintaining maximum robustness.
“The ALLPRO battery system is a crucial technological milestone for the day-to-day work of our professional customers,” says Traub. “It combines our 100 years of development and application expertise in power tools with decades of experience in battery development to deliver the power and performance our customers demand.”
For 2026, the Chairman of the Executive Board at STIHL expects competitive pressure to remain high and the pace of transformation to increase accordingly. The STIHL Group is rising to these challenges: “Customers, specialist dealers and our employees all know what STIHL stands for: strategic clarity, great innovative strength, customer focus, and a level-headed yet determined outlook. We’re shaping the transformation without neglecting our roots, driven by the same ambition that our founder Andreas Stihl showed 100 years ago: to make work with and in nature easier for people.”
Further details in the first STIHL integrated corporate report
The STIHL Group has published its first integrated corporate report for the past fiscal year. It contains the financial report as well as information on the Group’s sustainability efforts and other facts and figures. You can view the report, entitled “Change with Foresight”, here.
About STIHL
The STIHL Group is an internationally active global market and technology leader. As a long-term oriented family business, STIHL has been making it easier for people to work in and with nature since 1926. We delight our customers with innovative battery- and gasoline-powered tools for forestry and agriculture, as well as for landscape maintenance, construction and private household use. Our global network comprises production companies in eight countries, 40 of our own sales and marketing companies, around 100 importers, and more than 50,000 specialist retailers. Since 1971, STIHL has been the world’s top-selling chainsaw brand. The Group’s headquarters are in Waiblingen, near Stuttgart, Germany. In 2025, STIHL employed 20,246 people worldwide and generated sales of €5.48 billion. For more information about the company, visit www.corporate.stihl.de.
Built for Nature. Trusted since 1926.
STIHL has been a familiar sight in the great outdoors for 100 years. Its 100th anniversary is a tribute to all those who work day in and day out in the world of STIHL, whether maintaining the forests of this world, caring for urban habitats, tending to lovingly landscaped gardens, or developing and manufacturing new STIHL products. Explore the stories and projects of these people: https://100.stihl.com
Your contact for daily and business press:
ANDREAS STIHL AG & Co. KG
Michael Schattenmann
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Badstraße 115/ 71334 Waiblingen
Tel.: +49 - (0) 170 27 85 113
presse@stihl.de
