STIHL Appoints Ricky Cacchiotti as Vice President of Product Management and After Sales
Release Date: 6/3/2025
Virginia Beach, VA. – STIHL, the leading manufacturer of outdoor power equipment for homeowners and professionals, announces the appointment of Ricky Cacchiotti as Vice President of Product Management and After Sales. In this key executive role, Cacchiotti will report directly to STIHL President and CEO, Chris Keffer, and will oversee the company’s U.S. product management, and aftermarket strategy as well as R&D efforts to drive innovation, market share growth, and best-in-class user experiences.
A 20+ year industry veteran, Cacchiotti brings a deep track record of transforming global product portfolios and launching high-performing, user-driven innovations. Most recently, he served as Director of Product Development at Stanley Black & Decker, where he led complex electrification strategies and transformed multiple business units from stagnation to market leadership through strategic road mapping, cross-functional alignment, and collaborative engineering.
At STIHL, Cacchiotti will lead efforts to bring new product ideas from global R&D into the U.S. market, with a sharp focus on battery innovation, accessory expansion, and technical service excellence. The role also includes spearheading the go-to-market strategy for new product introductions, guiding after-sales initiatives, and building out a future-facing roadmap grounded in user insights and market analytics.
“Joining STIHL at this pivotal time is a tremendous opportunity,” said Cacchiotti. “The team’s passion for innovation and user-centric design mirrors my own leadership approach, and I’m excited to build on that foundation. I look forward to collaborating across the organization to strengthen our market position and deliver products and services that truly resonate with our customers.”
“Ricky’s blend of strategic vision, technical depth, and product development expertise makes him the ideal fit to lead our product and aftermarket teams,” said Chris Keffer, STIHL President and CEO. “His proven success in growing complex portfolios, especially within battery and gas technologies, aligns perfectly with our priorities. We’re thrilled to welcome him to the team.”
Cacchiotti will be based at STIHL headquarters in Virgina Beach, VA.
About STIHL Inc.
As the #1 selling brand of gas- and battery-powered handheld outdoor power equipment in America among U.S. professional landscapers*, STIHL is renowned for its legacy of innovation, durability, and performance. From chainsaws and trimmers to blowers and mowers, STIHL products are trusted by professionals and homeowners alike and are sold through a network of more than 10,000 authorized local STIHL Dealers—not big box stores. STIHL Inc., the U.S. affiliate of the global STIHL Group, employs more than 2,300 people and manufactures over 100 STIHL models at its 150-acre campus in Virginia Beach, VA.
*"Number one selling brand" is based on 2007-2024 syndicated and commissioned surveys and 2023-2024 surveys conducted by Irwin Broh Research of the U.S. professional landscaper and tree care markets.
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