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STIHL Announces Strategic Branch Mergers to Enhance Dealer Support and Operations

Release Date: 1/22/2026

Newly formed North Atlantic STIHL and Mountain Pacific STIHL combines resources and expertise to better serve a growing market

Virginia Beach, VA (January 22, 2026) — STIHL Incorporated announced a major organizational change designed to strengthen dealer support and streamline operations across its U.S. branch network. Beginning January 1, 2026, STIHL united several branch territories to form two new strategic sales organizations:

  • Mountain Pacific STIHL (MPS) – merging STIHL Northwest (SNW), Pacific STIHL (PAS), and Intermountain STIHL (IMS)
  • North Atlantic STIHL (NAS) – merging MidAtlantic STIHL (MAS) and Northeast STIHL (NES)

This unification is designed to streamline operations, enhance customer service, and improve efficiency across the United States. With all current distribution centers remaining operational, the newly merged branches will offer faster response times, increased product availability, and expanded support services, all while maintaining STIHL’s long-standing commitment to excellence.

Mountain Pacific STIHL, led by 20-year STIHL veteran Jim Kneeland, and North Atlantic STIHL, led by 19-year STIHL veteran Jason Mabb, will leverage the combined strengths, infrastructure, and expertise of both branches to better serve dealers and end-users in a rapidly evolving market. As the industry shifts toward battery-powered equipment, this merger brings together deep regional knowledge to support dealers with innovative solutions and best-in-class service.

“By bringing our teams together, we are strengthening our ability to serve our dealers with greater efficiency, consistency, and innovation” said Chris Keffer, STIHL Inc. President and CEO. “Our goal is to provide the highest level of service and support in the industry, and this merger allows us to do just that.”

The official rebranding to Mountain Pacific STIHL and North Atlantic STIHL took effect on January 1, 2026, and many operational processes have already been integrated. Dealers will continue working with their existing representatives, but can expect noticeable improvements in logistics, product availability, and marketing support. 

STIHL will continue to operate under the STIHL branch distributor model, upholding the values of quality, reliability, and customer focus that have defined both organizations for decades. All other STIHL branch and distributor regions will remain unchanged and continue to operate as they do today.

 

About STIHL Inc. 

As the #1 selling brand of gas- and battery-powered handheld outdoor power equipment in America among U.S. professional landscapers*, STIHL is renowned for its legacy of innovation, durability, and performance. From chainsaws and trimmers to blowers and mowers, STIHL products are trusted by professionals and homeowners alike and are sold through a network of more than 10,000 authorized local STIHL Dealers—not big box stores. STIHL Inc., the U.S. affiliate of the global STIHL Group, employs more than 2,300 people and manufactures over 100 STIHL models at its 150-acre campus in Virginia Beach, VA. 

*"Number one selling brand" is based on 2007-2024 syndicated and commissioned surveys and 2023-2024 surveys conducted by Irwin Broh Research of the U.S. professional landscaper and tree care markets.