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STIHL Earns Popular Mechanics Breakthrough Award

HSA 65 Hedge Trimmer Receives Top Distinction
Release Date: 10/5/2010

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Popular Mechanics Breakthrough


(VIRGINIA BEACH, Va.)- Popular Mechanics honored STIHL with a 2010 Breakthrough Award for the STIHL HSA 65 hedge trimmer, the first product with 36-volt STIHL Lithium-Ion battery-power technology. The HSA 65 was one of only 10 products recognized with a Breakthrough Award which celebrates the “most brilliant innovators and products of the year.” The sixth annual presentation event will be held on Oct. 5 at the Hearst Tower in New York.
“We are very proud to receive this distinguished award from Popular Mechanics and honored to take a place with so many of the country’s other top innovators,” said Stephen Meriam, national sales manager for STIHL Inc. “The HSA 65 hedge trimmer is the first product in the STIHL Lithium-Ion platform, and consumers can expect to see additional cordless products next year.”
STIHL Inc. launched the HSA 65 in July 2010 and plans in 2011 to introduce additional models including  two string trimmer models in the spring and a chainsaw and a blower in the fall. The advanced 36-volt STIHL Lithium-Ion battery technology provides a platform for cordless tools that meets STIHL’s high standard of quality and performance.

The STIHL HSA provides environmentally responsible hedge trimming with professional results. With zero exhaust emissions and reduced noise, it is ideal for use in noise- and emission-sensitive places such as residential areas, public parks, roof gardens, hospitals and municipalities.
The candidates and winners for the Breakthrough Awards program were chosen by the editors of Popular Mechanics along with members of the magazine’s editorial board of advisers, which includes astronaut Buzz Aldrin and MIT’s Amy B. Smith, along with contributing editors who reviewed the nominations to help choose the innovators. All year Popular Mechanic’s editors tested hundreds of products in a wide range of categories in order to arrive at the final list for the Breakthrough product awards.
A complete report of the Breakthrough Awards will be published in the November issue of Popular Mechanics on newsstands October 12. For readers to access the Breakthrough Awards feature online, visit For more information on STIHL and the HSA 65 hedge trimmer, visit
In addition to the 2010 Breakthrough Award, STIHL this year became the number one selling brand of handheld outdoor power equipment in America.* The company also earned an entire chapter dedicated to its distribution methods in the recently released book “The Distribution Trap: Keeping Your Innovations from Becoming Commodities” for its decision to forgo mass merchant chains and sell through independent retailers.
About STIHL Inc.
STIHL Inc. manufactures the number one selling brand of gasoline-powered handheld outdoor power equipment in America for homeowners and professional landscapers*, as well as the number one selling brand of chainsaws in the world. STIHL products are sold through servicing power equipment retailers from coast to coast- not mass merchants. STIHL products sold through U.S. STIHL dealers are for distribution in the United States only. For more information or for the name of a local STIHL retailer, call toll free 1-800-GO STIHL (1-800-467-8445) or visit the dealer locator on the STIHL website at .
*"Number one selling brand" is based on syndicated Irwin Broh Research (commercial landscapers) as well as independent consumer research of 2009 U.S. sales and market share data for the gasoline-powered handheld outdoor power equipment category combined sales to consumers and commercial landscapers.
STIHL is pleased to support the work of the Tree Research and Education Endowment Fund (TREE Fund), International Society of Arboriculture (ISA), the Tree Care Industry Association (TCIA), National FFA, Professional Landcare Network (PLANET), the American Tree Farm System (ATFS), and the National Association of State Park Directors.



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