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Independent We Stand encourages consumers to buy local
Release Date: 11/15/2010

Kate Davis
Independent We Stand


VIRGINIA BEACH, Va. – With the holidays approaching, the national movement Independent We Stand is encouraging consumers to buy local to help their community and the economy. The movement includes an extensive group of independent business owners that have initiated an effort to educate communities on the benefits of shopping at local stores.
The advantages of consumers spending a portion of their dollars at local, independent retailers for the holidays are significant. According to the U.S. Chamber of Commerce- Small Business Nation, small businesses account for 75% of all new jobs in the United States. Further, when you spend $100 at an independent business, $68 returns to the local community, according to Civic Economics-Andersonville Study of Retail Economics. These types of statistics emphasize the importance of buying local, for both consumers and independent businesses.
This holiday season, Independent We Stand encourages the nation to visit neighbors at their local stores and spread the word to friends and family.
“Purchasing gifts, food, decorations, and other festive goods at local businesses serves as a reinvestment because the profits are circulated back into the community,” said Bill Brunelle, Independent We Stand spokesperson. “The upcoming shopping-filled holidays are the perfect chance to share the season’s joys with your entire community by participating and joining the movement.”
Independent We Stand has provided consumers throughout the nation with resources to help find local shops in their communities. The website features a database of locally owned businesses across the country. Whether it be the craft shop down the road, the family-owned furniture store, or the local toy store, buying holiday essentials locally is giving a gift back to the community.
“In a way, consumers ‘vote’ for the kind of community they want to live in when they go shopping, and many ignore the long-term gain of buying local,” says Carol Besse, founder and owner of Carmichael's Bookstore in Louisville, Ky., which was named Bookseller of the Year in 2009 by Publisher’s Weekly. “This season, we’re asking our community to support independent businesses because the holidays are a critical time when many retailers depend on business to drive profitability for the entire year.”
For more information, to pledge your support for locally owned businesses, or to register your own business in the database, visit
About Independent We Stand
Independent We Stand is a movement of independent business owners across the country to inform their communities about the importance of “Buying Local” and how these efforts bolster their local economy. This movement supports all local and national causes committed to boosting local economic development projects. The Independent We Stand movement is sponsored by STIHL Inc.                            
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