Virginia Beach, Va. – What does the number one selling brand of cut-off machine in the world do to celebrate adding another rock and metal legend to the family? Celebrate like a true rock star—Vegas-style. STIHL Inc. is celebrating the launch of the new TS 410 and TS 420 STIHL Cutquik® cut-off machines with two custom-built guitars from musical-instrument innovator Peavey®! STIHL Cutquik® inspired guitars will take the stage at World of Concrete, January 22 – 25, and ConExpo, March 11 – 15, in Las Vegas. Trade show attendees will have the chance to win the custom Peavey guitar, and other prizes, with one lucky guitar winner at each trade show.
Designed and crafted in the award-winning Peavey Custom Shop, the custom-built Peavey guitars feature the STIHL trademarked orange and grey color scheme, and mimic elements of the TS 420 STIHL Cutquik® —including the new STIHL X2 air filtration system, revolutionary technology that can extend air filter life to up to one year (based on average cutting conditions). Custom gold hex nuts replace traditional tone and volume knobs on the guitar, and a chrome "diamond wheel” was created to further imitate the look of the STIHL machine.
The guitars are the latest in a series of custom-built items inspired by STIHL products. Previously, STIHL commissioned two motorcycles for the launch of the TS 700 STIHL Cutquik® cut-off machine and the MS 441 STIHL Magnum™ chain saw.
"When we first were looking for a fun way to promote a serious power tool, I have to admit, a guitar didn't immediately come to mind,” said Roger Phelps, promotional communications manager for STIHL. "But our ‘rock star' theme, combined with Peavey's own reputation for quality and reliability made this project really attractive. And when we found out that the individual at Peavey building the guitar had worked construction using our STIHL TS units, we were sold.”
Peavey industrial designer Paul Kitterman added, "During my years in the construction industry, I often used STIHL concrete saws in my work. Like Peavey, STIHL has always been known for quality and reliability. The opportunity to work with them on a guitar design was an exciting experience that allowed me to bring some of the pride I felt using their tools to the design process and create an instrument that incorporates the vision and expertise of both Peavey and STIHL.”
The guitars will be showcased in the STIHL booth at both World of Concrete and ConExpo by rising star guitarist, Timon Kaple. "It's a really well-built piece,” Kaple said. "It has the quality and playability of a top-rated guitar. I'm looking forward to playing some famous riffs at the shows. It will be fun.”
At the World of Concrete show, Kaple will also make a special appearance playing the National Anthem at the annual "Spec Mix Bricklayer 500” event, Wednesday January 23, 2008. STIHL is a gold sponsor of the event.
Attending World of Concrete or the ConExpo? To enter the drawing, visit the STIHL booth at the World of Concrete (booth # C4661) or ConExpo (booth # C4269) and have your electronic registration card scanned.
For a complete listing of sweepstakes rules visit www.stihlusa.com/rockstars.
About STIHL Inc.
STIHL manufactures the world’s largest selling brand of chain saws and cut-off machines, and produces a full line of powerful, lightweight, and versatile handheld outdoor power equipment for homeowners and professional users. STIHL products are sold through servicing power equipment retailers from coast to coast— not mass merchants. For more information or for the name of the closest STIHL retailer call toll free 1-800-GO STIHL (1-800-467-8445) or visit the STIHL Web site at http://www.stihlusa.com/.
For information on job opportunities with STIHL Inc., please go to http://www.stihlcareers.com/. STIHL is an EEO and drug-free work environment.
ABOUT PEAVEY®
Founded in 1965, Peavey® is one of the world's largest manufacturers of musical instruments and professional sound equipment. Peavey has earned more than 180 patents and produces more than 2,000 products, which are distributed throughout the U.S. and to 136 other countries. Peavey and its MediaMatrix®, Architectural Acoustics®, Crest Audio® and Trace Elliot® brands and affiliates can be found on concert stages and in more than 5,000 airports, stadiums, theme parks and other venues around the world.
Peavey® revolutionized guitar-making in the 1970's with the first guitar built using CNC computer-controlled machinery, which bridged the gap between the vintage and modern eras in guitar-making. At the new http://www.peaveycustomshop.com/, musicians can now personalize their guitars with any JPEG image or graphic and, also, choose from more than 16 million color and feature options. The Peavey Custom Shop has been featured by Adobe® Systems as its "Site of the Day” and was awarded "Best in Show” at the Summer 2007 National Association of Music Manufacturers (NAMM) music-products trade show. To find out more, visit http://www.peavey.com/.
