STIHL Becomes First in the Industry
to Embark on Mobile Marketing
Dealers and customers can now benefit from
the latest STIHL news directly on their cell phone
Release Date: March 2008
Press Contacts:
Anita Gambill (757) 486-9151
All other inquiries:
STIHL Incorporated
(757) 486-9100
VIRGINIA BEACH, Va. STIHL fans can have the latest
news, product and promotional information, product safety and gardening
tips, and more sent direct to their mobile devices! STIHL Inc. has introduced
a new way to communicate with STIHL dealers and product owners with the
launch of the STIHL Mobile Community– the first known campaign
of its kind in the outdoor power equipment (OPE) industry.
With the number of mobile devices in the U.S. outnumbering computers
by nearly four times, STIHL plans to communicate with a new generation
of customers through mobile marketing.
“Research indicates that 63 percent of cell phone owners ages 18-27
use text messaging,” said Ken Waldron, national marketing manager
for STIHL Inc. “STIHL is excited to be the first in the OPE industry
to reach out to this new generation of consumers through mobile marketing.”
Mobile messaging will allow STIHL to instantly connect to dealers, professional
users and consumers. By texting the word JOIN to 78445 (STIHL), texters
can join the STIHL Mobile Community and receive the latest information
from STIHL on their cell phone or mobile device.
As part of the mobile initiative, STIHL has built a special mobile-optimized
Web site, or Wireless Application Protocol (WAP) site: www.stihlusa.mobi.
The WAP site houses more in-depth information than what can be sent in
the text message. Subscribers are encouraged to gather more knowledge
on the text message subject matter by visiting the WAP site.
To “Get Mobile” with STIHL and join the STIHL Mobile Community,
text “JOIN” to 78445 (STIHL). Additional information on the
STIHL Mobile community, including a list of frequently asked questions,
can be found on the STIHL Web site: www.stihlusa.com.
About STIHL Inc.
STIHL Inc. manufactures the world’s largest selling brand of chain saws and produces a full line of powerful, lightweight, and versatile handheld outdoor power equipment for homeowners and professional users. STIHL products are sold through servicing power equipment retailers from coast to coast— not mass merchants. For more information or for the name of the closest STIHL retailer call toll free 1-800-GO STIHL (1-800-467-8445) or visit the STIHL Web site at www.stihlusa.com.
For information on job opportunities with STIHL Inc., please go to www.stihlcareers.com. STIHL is an EEO and drug-free work environment.
Cell phone carriers may charge standard text messaging fees (based on
your plan) each time you send a text message to STIHL (78445); however,
STIHL does not charge you to be a member of its Mobile Community.
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