“STIHL’s Reel in the Outdoors” with Joe Thomas to premiere nationally on Outdoor Channel

It’s a shared passion for the outdoors that brought Joe Thomas, professional bass angler and television series host, together with the manufacturer of the world’s number one selling brand of chain saws.

STIHL Inc. has teamed up with Joe Thomas to bring the “STIHL’s Reel in the Outdoors” series to the Outdoor Channel. This new prime time show focuses on the fun, excitement and bold side of fishing, away from the pressures of the professional tournament circuit. The series, which premieres July 6, will run 26 consecutive weeks with an anchor airing at 7:30 a.m. Sundays.

While the show centers primarily on bass fishing, Thomas will also explore other freshwater fishing styles and introduce average everyday anglers who have perfected unusual techniques in pursuit of the purest form of angling fun.

Spokesperson and personality, Thomas, has been associated with STIHL for several years through Bryan Equipment Sales, Inc., a STIHL distributor located in his home region of Loveland, Ohio.

“Through the years, I’ve endorsed a lot of product lines, but have received more positive comments about the STIHL brand than any other sponsor,” Thomas said. “I don’t get that kind of feedback for any other sponsors.”

STIHL has a legendary reputation as an industry leader dedicated to quality and the outdoors makes it the perfect corporate sponsor for the program.

“The folks at STIHL get it,” Thomas said. “They understand that the same passion and desire that attracts people to angling also attracts them to the do-it-yourself spirit that STIHL embodies.”

Thomas currently competes on the FLW Tour and series, and has appeared on Outdoor Channel original productions “Angler on Tour,” “Ultimate Match Fishing College Edition” and “Ultimate Match Fishing.” Spending most of his time on the water and taking care of the environment, Thomas’ support of conservation and stewardship links him with STIHL’s push to offer more low-emission, fuel-efficient products.

Targeted to attract America’s 50 million-plus outdoorsmen and women, the show will have an initial subscriber base of 30 million households and availability to over 82 million homes.

Find out more on the new series “STIHL’s Reel in the Outdoors” with Joe Thomas.